Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.

Citizen Coke

ebook

"Citizen Coke demostrate[s] a complete lack of understanding about...the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company

By examining "the real thing" ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.


Expand title description text
Publisher: W. W. Norton & Company

Kindle Book

  • Release date: July 28, 2015

OverDrive Read

  • ISBN: 9780393245936
  • File size: 1250 KB
  • Release date: July 28, 2015

EPUB ebook

  • ISBN: 9780393245936
  • File size: 1424 KB
  • Release date: July 28, 2015

Loading
Loading

Formats

Kindle Book
OverDrive Read
EPUB ebook

Languages

English

"Citizen Coke demostrate[s] a complete lack of understanding about...the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company

By examining "the real thing" ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.


Expand title description text